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Qualitative Research Recruitment and Online Panel Recruitment - access niche respondents, globally.

Get people you need for your qualitative and panel projects
At TGM, we understand what it takes for a project to succeed, whether you’re located in Singapore or New York, looking to research users of your brand in Phnom Phen or business owners in Lagos.

We work with:

Qualitative recruitment

If you don't know where to start in your research, you probably need qualitative research. Qualitative research interprets and describes social phenomena from the perspective of the internal experiences of particular people. It is about the experiences of individuals and groups, the interactions they enter and the communication that takes place. Tools for qualitative research make it possible to reach often undisclosed and subconscious motives of behaviour.
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Qualitative research is worth doing whenever the need to explore someone's motivations, habits and the capturing of certain behaviours arises. If you are not yet familiar with the research topic enough to be able to formulate a quantitative questionnaire, you need a qualitative research exploration. If you already have quantitative results, but you want to understand the respondents' motivations to present comprehensive data - it is also worth using qualitative research.


Our activities are mainly online, where we use different research methods and tools of qualitative research. The offer we make consists of online focus groups (FGIs), where four to six people have group discussions and do some exercises according to the research scenario. Apart from focus groups, we can also do online individual in-depth interviews (IDIs) worldwide, using MS Teams, Zoom, other MS tools and Mural to extract the most powerful insights. In any case, we broadcast the online focus groups and online IDIs, and you can watch them in real-time. Additionally, we provide a simultaneous translation service for multi-country online focus groups and online IDI so that you are fully aware of how the discussion between the participants is unfolding.

We also manage online communities, which are studies that take a few days. Online Communities are a great qualitative research tool that provides an opportunity to give „real-life” and "real-time" tasks to our respondents and see how your category and your product lives. Heat maps, video scoring, quick polls, chats and other features are only part of what we can do together.


Our operations are mainly global, so we are ready to coordinate the same online research in several countries at once. We will be glad to:

Recruit the participants:
  • Conduct the interviews (unless you wish to do it by yourself)
  • Provide transcripts with their translations as well as video recordings of qualitative research (FGIs, IDIs) online, along with their translation.
  • Make a topline or full report with a broad view, taking your situation, which is observed by us in Brand tracking, into consideration. We develop qualitative data as part of expert reports, which include, for instance, the sentiment of statements on specific topics. At the customer's request, we are can perform the systematic coding procedure.
Thus, granting you access to a pool of respondents fitting your type of research. You can contact and interact with the pre-recruited set of panelists when you see fit and on a recurring basis for your studies.

Need participants for qualitative study?

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Panel Recruitment

When is panel recruitment the option for you? We recommend using this option for clients who do a lot of research to gain long-term returns on investments. Enjoy the benefits of a proprietary research panel without incurring expensive recruitment and management costs.


Do you need a solution to do regular surveys with specific profiles, such as B2B profiles in a specific country, healthcare or simply very low-incidence personas who require specific recruitment and later engagement? We at TGM Research know from experience that a company's specialization has a significant impact on its market research needs; for that reason, we have created dedicated services for selected industries. If you want to get to know your business environment and constantly watch the market, creating a panel for the industry in which you work may be a good idea and insightful source of business feedback.

Let us talk about creating your own panel platform to get new panellists who are more suitable to your specific needs, especially for long-distance trackings and qualitative communities.


Our dedicated panel service is a tailor-made customer feedback solution.

Our digital acquisition experts will review your objectives to design the best recruitment approach and optimal blend of the following channels: affiliate networks, TGM panels, programmatic, social networks, referral, viral marketing, permission-based list purchase, offline to online recruitment and many others.


TGM Research experts will recommend different pricing models for acquisition so you can compare and see what best fits your needs. You may also benefit from years of experience in ad campaign creation with optimized design and landing pages.

Do you find yourself in need of help with panel management tools and best practices? Don’t hesitate to contact us as we can help with that too!

Need to build your own panel?

Our Panels

Reach global, think local – with our proprietary research panels.

Join the world’s best-known brands that work with us.

We have a proven track record of assisting some of the world’s leading multinational companies and organizations, both in the private and public sector.
Join the world’s best-known brands that work with us.

Why work with us?

Our dedicated research team of consultants will guide you through all steps of your market research. They will provide full consultancy and understanding of the local specificities and ensure that the same methodology will apply. For the sampling plan, we aim to provide the exact same blend and sources for respondents across countries and waves so you can have comparable data for repeated measurement and historical trends. Our consultants will also support you with analytics to generate automated charting, create dashboards and turn data into insights. We will adapt the research and representation of the results to your needs and the needs of your organization after you let us know who will receive the research results, how will the results be used, and what are the main goals of the business.

When working on research, our agency can be a catalyst that helps employees who have been immersed in the project for a long time gain a fresh perspective and lead them to new ideas. We have experience in business consulting and creating marketing strategies, sales strategies and strategies for specific brands and products. We use this experience in conducting workshops for customers, both before the study - to define research goals, key process assumptions, developing the study and the sample, collecting the data, and after the presentation of the study results - to popularize them in the organization and facilitate their processing and implementation of the recommendations resulting from the study. If you decide to cooperate with us, you will not be alone at any stage of the research - we will do it with you.

Market research with TGM is not just a product; it is a game-changing solution that allows you to access one integrated global audience for your data collection, reaching almost any profile of people, anywhere, at any time. A research solution that uses technology on a deep level to provide fast results with automated dashboards and customized reporting ready to use. Our consultants, located in different time zones, will coordinate all aspects of your project with agility, using decades of experience to provide a fast turnaround. Thanks to the distribution of our team in different parts of the world, your project will be dealt with 24 hours a day. We have a long experience working remotely, so we can communicate and work effectively to complete your project faster than you think.

Market research can be an iterative process. To ensure the greatest level of comfort for our customers, during the study, we take on the organizational burden, both in terms of coordinating subsequent stages of the study and coordinating work in several markets at once (if necessary).

We use a variety of qualitative and quantitative research tools for new ideas, processes, services, and products, thanks to which we learn about the opinion of customers regarding a tested concept on a deep level. Depending on your needs, we will propose the most effective research tools and methods as well as methods of processing marketing research.

Working with us will lower your market research costs and increase your profitability through economies of scale. TGM Research has its own proprietary audience of respondents worldwide, and our unique digital technology for research combined with automation reduces local project management for your project. Your perfectly optimized content goes here!
Get better responses. Faster
With TGM, you have more than 120 markets and multiple local teams helping to execute your global project