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Advertising and Media Research

Know the content people are engaging with, optimize your communication with powerful insights, and more.
We help media companies maximize the impact of their campaigns. Utilize our global reach and expertise to ensure that you’re fit for the future.

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TGM ADVERTISING AND MEDIA RESEARCH

Will you thrive in a world of advertising and media disruption?

From the humble beginnings of newspaper publishing in the seventeenth century to the dawn of the internet, resulting in many new advertising opportunities - the media landscape has never been as diverse as it is today.

Nowadays, media advertising, in its traditional sense, no longer carries the clout it used to. Consumers are bombarded by communications, multi-screening most of the time, and it is not surprising that many of them are dazed and confused.

Few aspects of marketing generate more passion among marketers than advertising. It is also one of the most critical and most expensive marketing functions. However, a large part of the advertising budget gets wasted every year. The base strategy of the advertising optimal, and potential communication issues coming from communicating in global markets are rarely understood.

TGM has decades of research and experimentation experience when it comes to using advertising to its fullest potential. Our team has worked with many media companies across a broad range of project objectives. Gain insight into changing behaviours, media habits, decision processes, and brand perceptions to reveal your marketing & advertising initiatives' strategic refinements.

Innovative Insight Solutions Designed For The Needs Of Media and Advertising Agencies

  • CAMPAIGN DEVELOPMENT

    Understand the unmet needs and emotional connection needed to power compelling creativity.
    TGM Campaign development research

  • AD TESTING RESEARCH

    Gain feedback in all stages of the creative development process to improve ad effectiveness.
    TGM Ad testing research

  • CAMPAIGN EFFECTIVENESS

    Determine the effectiveness of your campaigns to shape your marketing strategy.

    TGM Campaign Effectiveness Research

  • BRAND EQUITY

    Understand the unmet needs and emotional connection needed to power compelling creativity.

    TGM brand equity research
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    Benefit from the high-quality data used by today's top consulting and research businesses and academia.

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    Expand your horizons with global insights, analysis and knowledge across markets and audiences.

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    Use research that sparks creative thinking and problem solving, getting you ready for tomorrow's competitive challenges.

    What clients say about us?

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      Just a fantastic experience from beginning to end - the attentiveness and quick response really made me confident in utilizing TGM services. Everyone was so helpful and assisted me with any questions I had. Also, in comparison to other quotes, TGM was significantly more affordable.

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      We value the speed with which the results are obtained in all cases, reducing the deadlines offered. We also highlight the commitment and attention of the team.

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      A great service! The survey data was accurate, collected quickly and affordable. The customer support team were incredibly helpful and responsive. I've used many research services in my career. TGM stands out as the best!

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      240 characters are not enough for me to express my gratitude & appreciation for the professionalism and empathy the TGM team has expressed during our project. An awesome & knowledgable team. Keep up the great work!

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      Glad AMC Arabia via a lot of challenges found an able online panel partner. TGM by far is the most competitive online panel company in the Middle East region. As a client I look into flexibility and expertise, which is in their DNA

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      We needed an online panel for a large survey study. TGM managed to reach the required sample size in the planned time frame and the project managers were communicative during the process. The pricing was also more than fair.

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      We've used TGM for their online panel service in South East Asia and have been very pleased with the results. Their customer service is top-notch and outputs are high-quality

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      The TGM team is very responsive, and quick, and even with the time zone differences, the communication was apt. Personally, appreciate the open and honest conversation when things were challenging and the proposed alternatives. TGM also has

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      TGM exceeded my expectations more than once throughout the data collection process. Their response times are on point and their client-centered focus is a trademark of who they are. They made the entire process effortless! Thank you!

      Want to know more?
      View our full suite of research solutions designed to make your organisation grow

      Our Panels

      Reach global, think local – with our proprietary research panels.
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      For more information about our Advertising & Media industry experience and how we can help you.