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Finance and Insurance Industry Research

Develop customer-focused products, services and strategies.

Know what investors and customers are looking for. Uncover the key benefits and assess the commercial viabilityof new financial products and services.

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TGM FINANCE AND INSURANCE INDUSTRY RESEARCH

Is your financial institution embracing disruption?

The financial services industry facilitates the management of money. It includes banks, credit, lending and insurance companies, and those companies providing services and technology to support them. The industry is dominated, by and large, by multinational banking brands that use TGM market research to build and maintain a global competitive edge.

As of now, the financial services sector is in transition. Facing the introduction of new online-based competitors and changing consumer demand for and usage of financial services and the banking sector, gaining a clear understanding of your customers’ diverse banking and financial needs can help you navigate through changes in behaviour, keep up with fintech developments, and deliver superior experiences. We recognize the complexity of driving customer loyalty and customer advocacy. Rapid developments in technology are influencing expectations for personalized service from online account opening to on-demand finance access.

We help our clients learn ways of improving and adjusting experiences for their customers within this rapidly evolving environment. Our global team can handle the most difficult business problems and research assignments, and they have the experience that helps them understand the complex issues facing your industry.

Innovative Solutions Designed For The Unique Needs Of Financial Firms

  • ATTITUDE AND USAGE

    Know what people want from your financial institution and what will make them satisfied. Bank branch or self-service banking? Hours of operation or better offer? No more guessing.

    TGM Financial Industry Research - ATTITUDE AND USAGE

  • MARKET ASSESSMENT

    Learn about the new markets and customer segments. Ensure your bank or financial institution is engaging with those who matter most to capitalize on market trends and demographics.

    TGM Financial Industry Research - MARKET ASSESSMENT

  • CUSTOMER SATISFACTION

    Collect your customers’ sentiment on a range of critical topics at speed. Optimize interactions across different channels to minimize the bank's churn rate with innovative insights. Find out how not only happy your customers are but also what to do next.

    TGM Financial Industry Research - CUSTOMER SATISFACTION

  • PATH TO PURCHASE AND USER JOURNEY

    Learn what your financial institution's target audience does before, during, and after their exposure to your services. Determine their needs and habits to optimize the customer experience with your organization.

    TGM Financial Industry Research - PATH TO PURCHASE AND USER JOURNEY

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      Want to know more?
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