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FMCG Industry Research

Do your new claims resonate with the buyers? Will your product stand out and fly off the shelves?
Are your customers brand loyal? Will they try your next product? Know what your future looks like now. Maximize your every decision and share of wallet to ensure that you’re fit for the future. Strategic in outlook, granular in detail. Get a unique blend of data, insight and expert recommendation from TGM to help you grow your consumer business.

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TGM FMCG research

Is your FMCG business insulated from the challenges of disruption?

The FMCG industry is one of the few industry sectors that generally do well in economic downturns. It is also one of the most diverse, cost-conscious and innovative industry sectors in the world.

Price competition in the FMCG sector is fierce. The products tend to be generally very similar on a functional basis, differentiated through brand and emotional benefits. In general, FMCG retailers also operate on slim profit margins. They need mass, large markets, scale and distribution to succeed. Building advantages, brand and awareness can help companies defend market share and customer loyalty. Trends in consumer goods continue to evolve each year.

For fast-moving consumer goods (FMCG) oriented businesses, it is important to stay up to date on shoppers’ habits, preferences, perceptions, and more. What separates successful FMCG product launches from the rest is understanding and preparation through market research. By investing in insights, FMCG companies will not only maximize their ROI but will also gain in-depth insight into their consumer’s habits, the market and their brand, within the category.

Innovative Insight Solutions Designed For The Needs Of FMCG Companies:


    Test everything, from concept to packaging, before launching your next product. Obtain access to real-time feedback from your target audience to adjust and refine your product before bringing it to market.


    Does your new packaging design help you sell more? What is the shelf impact? The packaging is a critical part of your product that often gets overlooked. Keep it ahead of the curve.


    Optimize your creativity and messaging for your campaign. Test ads at speed to ensure they resonate with your targets.


    What market gaps exist out there? Your customers know. Engage with your target audiences in a branded community to uncover new concepts and ideas for your category.


    A shelf is a crowded place – make sure your product stands out. Test visibility and recall to ensure you are visible against competitors.


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